{"id":780,"date":"2026-07-01T10:06:32","date_gmt":"2026-07-01T10:06:32","guid":{"rendered":"https:\/\/cityrelocationnews.com\/?p=780"},"modified":"2026-07-01T10:06:32","modified_gmt":"2026-07-01T10:06:32","slug":"the-fibre-fad-keeps-on-moving","status":"publish","type":"post","link":"https:\/\/cityrelocationnews.com\/?p=780","title":{"rendered":"The Fibre Fad Keeps On Moving"},"content":{"rendered":"
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For years, Ariel Pastore-Sebring, a thirty-one-year-old recipe developer and comedian in Portland, Oregon, has been keeping notes for a potential cookbook. One idea was a chapter of recipes inspired, in part, by her time running track at the University of Pittsburgh. \u201cI was very conscious of what I was putting in my body,\u201d she told me recently, especially when it came to finding the right balance of simple carbohydrates and fibre. \u201cRunners are pretty big on clearing out before a race.\u201d On social media, her posts skew aspirational, often showcasing the art of the dinner party: gingham tablecloths set with fresh flowers, kitschy cocktail glasses, and jewel-toned, vegetable-strewn platters. When she decided to experiment with high-fibre recipes on Instagram and TikTok, she opted for candor. In a video featuring roasted sweet potatoes with saut\u00e9ed greens and dressed lentils, she spoke into a roll of toilet paper as if it were a microphone. \u201cWelcome to Blow Outz,\u201d she announced, in the self-consciously goofy tone of a game-show host, \u201ca new series of recipes to knock a few things loose.\u201d<\/p>\n

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To Pastore-Sebring\u2019s shock, the video went viral. She added more episodes\u2014a quinoa-apple salad with walnuts, chopped kale, and radicchio; a spin on som tum<\/em>, the Thai shredded-papaya salad; and the bluntly named Poop Smoothie (nicknamed the Poothie by some fans), made from spinach, chia seeds, oats, and peanut butter\u2014and soon had seventy thousand new followers. She had stumbled into a trend known as \u201cfibremaxxing.\u201d \u201cThe craziest part is that people feel like they can share with me what\u2019s going on with their bowel movements,\u201d she said. \u201cI\u2019ve been getting D.M.s from people, like, telling me about their poops, or saying, \u2018Hey, this really helped me.\u2019\u00a0\u201d<\/p>\n

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I first sensed that fibre could be the new protein\u2014a macronutrient that captures the Zeitgeist\u2014last year, when Jeni Britton, the founder of the upscale brand Jeni\u2019s Splendid Ice Creams, d\u00e9buted a line of dehydrated-fruit bars called Floura. Made largely from cores and rinds, the bars were marketed as environmentally conscientious, but they were also meant to address a phenomenon that Britton calls the \u201cfibre gap.\u201d Less than ten per cent of Americans consume the daily recommended amount of dietary fibre, also known as roughage\u2014the parts of plants that scrub through the digestive tract instead of being absorbed. (A single Floura bar contains about half the daily suggested intake.) Around the same time, I went out with three friends, all mothers in their early forties, for a monthly dinner that we jokingly call Women\u2019s Group. One of them announced, conspiratorially, that another friend\u2019s holistic physician had a maxim for the premenopausal: six prunes a day.<\/p>\n

Compared with protein, which lends itself to narratives of growth\u2014more grams, more gains\u2014fibre is a bit of a hard sell, likelier to be espoused by women in sensible shoes than by fitness junkies on Twitch. But the benefits of eating a high-fibre diet are arguably more significant. Gastroenterologists and influencers alike are eager to explain that fibre affects health beyond \u201cgut motility,\u201d formerly known as shitting: it slows digestion, which can make you feel full for longer and help manage blood sugar and body weight, and has been shown to lower cholesterol and blood pressure. Fibre can also be a prebiotic, feeding the trillions of gastrointestinal bacteria that support our immune and nervous systems. If proteinmaxxing conjures the rapacious spirit of an HGTV makeover show, fibremaxxing is like a PBS special about restoring a Victorian home.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Britton became a zealot for fibre during the pandemic, not long after she\u2019d decided to step away from the day-to-day operations of her ice-cream business. Stuck at home, in Ohio, \u201cI just didn\u2019t know who I was at all, so I went to the forest,\u201d she told me. \u201cI was walking ten miles a day, wandering the earth like Demeter looking for Persephone.\u201d She also began to eat fresh blueberries by the pint. At first, she wondered if she was overdoing it\u2014wasn\u2019t fruit high in sugar?\u2014but after a few months she\u2019d lost weight and felt better than she had in years, a transformation that also helped her realize that she wanted a divorce. After educating herself on nutrition, Britton concluded that it was the fibre, stupid\u2014and that she should try harvesting it from the parts of fruit that an ice-cream company would typically discard.<\/p>\n

The bars, which come in flavors like mango cardamom and brambleberry lavender, are packaged in luxe, color-blocked matte wrappers. Each is a chewy, dark-brown puck, slightly tacky to the touch. Most are speckled with bits of roasted almond; all taste predominantly of indeterminate dried fruit. When I asked Britton how she planned to overcome fibre\u2019s less palatable associations, she reached for dreamier imagery: you could think of cultivating your gut microbiome as \u201cfeeding your Eden,\u201d she said. \u201cI think people are going to start to think of their insides as, like, this wilderness place that I can go, and it\u2019s where my imagination lives, and my peace and my safety.\u201d Laughing, she added, \u201cVersus the idea of, just, poop.\u201d<\/p>\n

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In the past quarter century, food culture has become ever more personal and confessional; perhaps the inevitable conclusion was that it would encompass, well, its inevitable conclusion. Like so many trends, this one was pioneered by gay men: one of the early luminaries of FibreTok was a sex educator and amateur chef named Alex Hall, who posts recipes on an account called The Bottom\u2019s Digest. I admit to feeling some relief around the breaking of this taboo\u2014after all, everyone poops, and we might as well do it better. In France, a healthy bowel movement might serve as evidence of aesthetic finesse: according to at least one Reddit thread, to say \u201cj\u2019ai fait un perfect<\/em>\u201d is to brag about a stool so clean that it requires little to no toilet paper.<\/p>\n

As it turns out, the appeal of fibre cuts across marketing idioms, whether it\u2019s Pastore-Sebring\u2019s bawdy millennial relatability, Britton\u2019s candy-colored promise of nirvana, or the biohacking grindset embodied by the thirty-six-year-old entrepreneur Alan Lin. In 2025, Lin, a self-described \u201cfibre daddy,\u201d released a product called Liquid Salad, a thin green pur\u00e9e of apple, cucumber, kale, and celery, enhanced with potent prebiotics such as chicory-root inulin and chia seeds. It comes in the sort of plastic pouch that is often used for baby food, and it tastes, to me, like a pleasantly vegetal applesauce with a powerfully unpleasant aftertaste of stevia. (A version sweetened only with fruit juice is forthcoming.)<\/p>\n

Lin got the idea for Liquid Salad on a trip he took to Japan, in 2024. He realized that the traditional Japanese diet, which is heavy in fibre, was optimal for digestion, and he marvelled at the abundance of nutritional-supplement pouches he saw at convenience stores. Back home in Seal Beach, California, he set out to make a high-fibre diet \u201cextremely convenient for lazy Americans.\u201d He earned a following, in part, with an absurd and tangentially related gimmick: a series of videos in which he wolfs down boiled eggs and other sulfuric foods in order to generate maximally offensive farts. \u201cEvery influencer is in Lululemon, and so fucking boring,\u201d he told me recently. \u201cI\u2019m, like, Can\u2019t you make it entertaining and fun?\u201d<\/p>\n

We\u2019d met, ostensibly for lunch, at the Crema Caf\u00e9, a Seal Beach bakery known for its sandwiches and pastries. But when it came time to order, Lin, who wore a slim pair of Saint Laurent sunglasses and a mesh tank top that showed off his biceps, asked for only an almond-milk latte, unsweetened. He tries to avoid carbs, he explained, focussing mostly on protein and on fibre\u2014the best macro for unblocking, as it were, one\u2019s potential. \u201cI wake up so excited,\u201d he told me. \u201cI take a huge dump every morning, and then I crush the MacBook for thirteen hours every day. This is, like, the most exciting thing in the world to me.\u201d\u00a0\u2666<\/p>\n

Read more The Supreme Court\u2019s Check on Trump\u2019s Power Was Too Close for Comfort<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hannah Goldfield writes about \u201cfibremaxxing\u201d and how a nutritional trend brought bathroom talk into the realm of food culture.<\/p>\n","protected":false},"author":1,"featured_media":779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-and-off-the-menu"],"yoast_head":"\nThe Fibre Fad Keeps On Moving - City Relocation News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cityrelocationnews.com\/?p=780\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Fibre Fad Keeps On Moving - City Relocation News\" \/>\n<meta property=\"og:description\" content=\"Hannah Goldfield writes about \u201cfibremaxxing\u201d and how a nutritional trend brought bathroom talk into the realm of food culture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cityrelocationnews.com\/?p=780\" \/>\n<meta property=\"og:site_name\" content=\"City Relocation News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T10:06:32+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cityrelocationnews.com\\\/?p=780#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cityrelocationnews.com\\\/?p=780\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/cityrelocationnews.com\\\/#\\\/schema\\\/person\\\/3e7ce0c0c60d21e12a5ac61fb2b786d4\"},\"headline\":\"The Fibre Fad Keeps On Moving\",\"datePublished\":\"2026-07-01T10:06:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cityrelocationnews.com\\\/?p=780\"},\"wordCount\":1394,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/cityrelocationnews.com\\\/?p=780#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cityrelocationnews.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/3594e861fe8991b5a8b9657cf7bf9d28.webp\",\"articleSection\":[\"On and Off the Menu\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cityrelocationnews.com\\\/?p=780#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cityrelocationnews.com\\\/?p=780\",\"url\":\"https:\\\/\\\/cityrelocationnews.com\\\/?p=780\",\"name\":\"The Fibre Fad Keeps On Moving - 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